20.02.2018 • 2/2018
Fernsehen aktiviert Unternehmergeist
Unternehmensgründungen schaffen Arbeitsplätze und treiben die Entwicklung einer Marktwirtschaft voran. Über welche Kanäle der Unternehmergeist in den Menschen aber überhaupt geweckt wird, damit beschäftigten sich Viktor Slavtchev, Ökonom am Leibniz-Institut für Wirtschafts-forschung Halle (IWH) und sein Co-Autor Michael Wyrwich in einer Studie. Ihr Ergebnis: Auch das Fernsehen kann die dafür passenden Werte vermitteln. Für ihre Analyse ver-glichen die Ökonomen die Unternehmensaktivität in ostdeutschen Regionen, die West-Fernsehen empfangen konnten, mit solchen, die diese Möglichkeit nicht hatten.
Viktor Slavtchev
Pressemitteilung lesen
TV and Entrepreneurship
Viktor Slavtchev, Michael Wyrwich
IWH Discussion Papers,
Nr. 17,
2017
Abstract
We empirically analyse whether television (TV) can influence entrepreneurial identity and incidence. To identify causal effects, we utilise a quasi-natural experiment setting. During the division of Germany after WWII into West Germany with a free-market economy and the socialistic East Germany with centrally-planned economy, some East German regions had access to West German public TV that – differently from the East German TV – transmitted images, values, attitudes and view of life compatible with the free-market economy principles and supportive of entrepreneurship. We show that during the 40 years of socialistic regime in East Germany entrepreneurship was highly regulated and virtually impossible and that the prevalent formal and informal institutions broke the traditional ties linking entrepreneurship to the characteristics of individuals so that there were hardly any differences in the levels and development of entrepreneurship between East German regions with and without West German TV signal. Using both, regional and individual level data, we show then that, for the period after the Unification in 1990 which made starting an own business in East Germany, possible again, entrepreneurship incidence is higher among the residents of East German regions that had access to West German public TV, indicating that TV can, while transmitting specific images, values, attitudes and view of life, directly impact on the entrepreneurial mindset of individuals. Moreover, we find that young individuals born after 1980 in East German households that had access to West German TV are also more entrepreneurial. These findings point to second-order effects due to inter-personal and inter-generational transmission, a mechanism that can cause persistent differences in the entrepreneurship incidence across (geographically defined) population groups.
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Television Role Models and Fertility: Evidence from a Natural Experiment
Peter Bönisch, Walter Hyll
SOEPpapers, Nr. 752,
Nr. 752,
2015
Abstract
In this paper we study the effect of television exposure on fertility. We exploit a natural experiment that took place in Germany after WWII. For topographical reasons, Western TV programs, which promoted one/no child families, could not be received in certain parts of East Germany. Using an IV approach, we find robust evidence that watching West German TV results in lower fertility. This conclusion is robust to alternative model specifications and data sets. Our results imply that individual fertility decisions are affected by role models or information about other ways of life promoted by media.
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11.04.2013 • 13/2013
TV-Konsum weckt Konsumwünsche – Im Tal der Ahnungslosen war man weniger materialistisch
Fernsehkonsum beeinflusst unsere materiellen Präferenzen. Zu diesem Ergebnis kommt eine Untersuchung des Instituts für Wirtschaftsforschung Halle (IWH). Um den Effekt methodisch einwandfrei identifizieren zu können, machen sich die Autoren der Studie ein einzigartiges natürliches Experiment innerhalb der DDR zunutze. Aufgrund von topographischen Gegebenheiten konnten die Menschen in bestimmten Regionen der DDR wie im Bezirk Dresden kein Westfernsehprogramm empfangen, während es andernorts möglich war. Die Analyse von Umfragedaten des Zentralinstituts für Jugendforschung der DDR aus den Jahren 1988/1989 belegt, dass Bevölkerungsgruppen, die Westfernsehen konsumierten, höhere Ansprüche an Konsum und Einkommen hatten als die Bewohner im Dresdner „Tal der Ahnungslosen“.
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The Causal Effect of Watching TV on Material Aspirations: Evidence from the “Valley of the Innocent”
Walter Hyll, Lutz Schneider
Journal of Economic Behavior and Organization,
Nr. 86,
2013
Abstract
The paper addresses the question of whether TV consumption has an impact on material aspirations. We exploit a natural experiment that took place during the period in which Germany was divided. Owing to geographical reasons TV programs from the Federal Republic of Germany could not be received in all parts of the German Democratic Republic. Therefore a natural variation occurred in exposure to West German television. We find robust evidence that watching TV is positively correlated with aspirations. Our identification strategy implies a causal relationship running from TV to aspirations. This conclusion resists various sets of alternative specifications and samples.
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The Causal Effect of Watching TV on Material Aspirations: Evidence from the “Valley of the Innocent”
Walter Hyll, Lutz Schneider
Abstract
The paper addresses the question of whether TV consumption has an impact on material aspirations. We exploit a natural experiment that took place during the period in which Germany was divided. Owing to geographical reasons, TV programs from the Federal Republic of Germany could not be received in all parts of the German Democratic Republic. Therefore, a natural variation occurred in exposure to West German television. We find robust evidence that watching TV is positively correlated with aspirations. Our identification strategy implies a causal relationship running from TV to aspirations. This conclusion resists various sets of alternative specifications and samples.
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