Evaluationsbericht: Das Internet strategisch richtig nutzen
Using the internet and internetbased services is now common among medium and large firms in Germany. However, for smaller firms (SMEs) the use of internet application is a new challenge to which they still have to respond – this is crucial for remaining competitive. The project Adapt2 “Using the Internet in an adaquate and strategic way“ looks into the effects of SMEs' basic steps towards the internet. We focus on adequacy of government promotion of SME activities – specifically firms from the sector producing machinery and equipment are analysed. The project was led by ZENIT GmbH, Mülheim a.d. Ruhr; the whole project also involved participation of the European Institute for International Economic Relations (EIIW). As part of a broader evaluation EIIW also conducted surveys – both focussing on firms involved in the project and in other firms from the same sector. It turned out that specific measures of support indeed were helpful for SMEs; obviously, there is additional need for further practical support and research.