IWH President Reint E. Gropp welcomes the relaunch as an important part of the institute’s public standing: “We wanted to complement the re-focus of the IWH’s research profile with a fresher, more dynamic corporate design. I think the design underlines the dynamic development of the institute on a visual level.”

Recognisable and modernised

The new corporate design was created by the design agency Heimrich & Hannot. Besides a new logo and a variety of communication tools as flyers and business cards, it also includes the redesign of all IWH publications. To ensure some continuity of the institute’s visual identity, the main features of the old logo including the diagonal alignment and the arrow-shaped triangles were maintained. The typographical short form IWH is now aligned horizontally; the typeface is stronger and makes more of a visual statement. The logo symbolises the dynamics and development of economic processes and gives a solid foundation to the whole brand. This is accompanied by well-balanced proportions which, in different sizes, guarantee a good presentation.