We investigate the relationships among search symbols, trading performance, and investor participation. We use two specific datasets from Google Trends’ search volume index. The search volume by number ticker significantly predicts high returns and high investor participation when applied by active retail investors investing in large firms. This does not hold true for less active retail investors who use Chinese company name tickers as their search terms. Our results indicate that the heuristic usage of number tickers to search for company information helps active retail investors to obtain better trading performance compared with less active retail investors who use Chinese company name tickers.

We investigate whether a firm’s exposure to climate change, as proxied by disclosures during quarterly earnings conference calls, provides forward-looking information to investors regarding the long-term association of stock prices with current earnings and the book values of equity. Following a key regulatory mandate around the formation of the cap-and-trade program to reduce emissions related to climate change, firms’ climate change exposure decreases the association between current earnings and stock prices while increasing the relevance of book values of equity (i.e., historical earnings). However, these relationships flip when the sentiment around climate change exposure is negative, suggesting that the risks related to climate change exposure provide forward-looking information to investors when they evaluate the ability of current earnings to predict firm values. Such a relationship is stronger for new economy firms and is sensitive to conservative accounting. We also observe that the inclusion of climate change disclosure to our models improves the joint ability of earnings and book values to predict stock prices.