Geopolitical Tensions And Multinational Brands: Evidence From China
Rongyu Cui, Xiang Li
Finance Research Letters,
Vol. 85 (November),
2025
Abstract
Using brand-level sales data from Chinese e-commerce platforms, this study examines how geopolitical tensions affect multinational brands operating in China. Merging these sales data with a U.S.–China tension index, we use panel regressions and local projections to show that rising tensions significantly reduce the market share of U.S. brands in China relative to brands from other countries, with the effects persisting for up to 12 months. An event study employing a difference-in-differences framework, centered on brand-specific incidents of political tension with China, reveals similar market share declines among affected brands, highlighting consumer sentiment as a key transmission channel.
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25.09.2025 • 29/2025
Fiscal policy will stimulate the East German economy next year – Economic Forecast Fall 2025 for the East German economy
In 2025, the economy in East Germany, as in Germany as a whole, is likely to do little more than stagnate. In the coming year, fiscal policy measures will stimulate the economy, but their effects are likely to be somewhat weaker than in Germany as a whole. The Halle Institute for Economic Research (IWH) expects the expansion rate of the East German economy in 2025 to be at 0.3%, slightly higher than that of Germany as a whole (0.2%). In both following years, it will rise to 1.1% and 1.2% respectively, which is slightly less than in the west.
Oliver Holtemöller
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Archive
Media Response Archive 2021 2020 2019 2018 2017 2016 December 2021 IWH: Ausblick auf Wirtschaftsjahr 2022 in Sachsen mit Bezug auf IWH-Prognose zu Ostdeutschland: "Warum Sachsens…
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Media Response
Media Response March 2026 Steffen Müller: Krise schürt Gründergeist in: Magdeburger Volksstimme, 10.03.2026 Steffen Müller: Krise schürt Gründergeist in: Mitteldeutsche Zeitung…
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At a Glance
IWH at a Glance The Halle Institute for Economic Research (IWH) – Member of the Leibniz Association was founded on January 1, 1992. It is a member of the Leibniz Association. It…
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Centre for Evidence-based Policy Advice
Centre for Evidence-based Policy Advice (IWH-CEP) The Centre for Evidence-based Policy Advice (IWH-CEP) of the IWH was founded in 2014. It is a platform that bundles and…
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Alumni
IWH Alumni The IWH maintains contact with its former employees worldwide. We involve our alumni in our work and keep them informed, for example, with a newsletter. We also plan…
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Ist der Solidaritätszuschlag verfassungswidrig?
Reint E. Gropp
Wirtschaft im Wandel,
No. 4,
2024
Abstract
Am 12. November 2024 hörte das Bundesverfassungsgericht Argumente zu einer Klage einiger FDP-Abgeordneter gegen den Solidaritätszuschlag. IWH-Präsident Reint Gropp war als Sachverständiger geladen und gibt in diesem Beitrag seine Einschätzung zur Thematik wieder.
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East Germany
The Nasty Gap 30 years after unification: Why East Germany is still 20% poorer than the West Dossier In a nutshell The East German economic convergence process is hardly…
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Policy Output
Reports › CompNet’s flagship and special reports provide in-depth, data-driven analysis on productivity, competitiveness, and related economic trends, using the latest CompNet…
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