Promoting green (usually more costly) product consumption is one essential element in building a sustainable society. In times of high inflation, not only budget constraints but also the fear that prices will continue to rise might limit the effectiveness of exerted efforts to promote sustainable behaviors. To test this suggestion, we conducted a Germany-wide survey with almost 1200 respondents, followed by a framed field experiment to confirm causality. Our proxy for green consumption is organic food purchases. Survey respondents’ stated organic purchasing behavior is positively correlated with concerns about climate change but negatively correlated with concerns about inflation. The latter result is driven by individuals with a below-median environmental attitude. In the framed field experiment, we use the priming method to manipulate the saliency of inflation concerns. Whereas sizably relaxing the budget constraint has no impact on the share of organic products in participants’ baskets, the priming significantly decreases the share of organic products for individuals with below-median environmental attitude. Using the same inflation priming in a subsequent survey experiment with around 1800 respondents, we find that high inflationary environments affect both the perception of organic being luxury products and the social norm of buying organic. Both effects are more pronounced for individuals with below-median environmental attitude and, hence, they are the likely mechanisms driving the negative effects on organic product consumption.

Promoting green product consumption is one important element in building a sustainable society. Yet green products are usually more costly. In times of high inflation, not only budget constraints but also the fear that prices will continue to rise might dampen green product consumption and, hence, limit the effectiveness of exerted efforts to promote sustainable behaviors. To test this suggestion, we conducted a Germany-wide survey with almost 1,200 respondents, followed by a framed field experiment (N=500) to confirm causality. In the survey, respondents’ stated “green” purchasing behavior is, as to be expected, positively correlated with concerns about climate change. It is also negatively correlated with concerns about future inflation and energy costs, but after controlling for observable characteristics such as income and educational level only the correlation with concerns about future prices remains significant. This result is driven by individuals with below-median environmental attitude. In the framed field experiment, we use the priming method to manipulate the saliency of inflation concerns. Whereas sizably relaxing the budget constraint (i.e., by 50 percent) has no impact on the share of organic products in participants’ baskets, the priming significantly decreases the share of organic products for individuals with below-median environmental attitude, similar to the survey data.

We ask if bank supervisors’ efforts to combat climate change affect banks’ lending and their borrowers’ transition to the carbon-neutral economy. Combining information from the French supervisory agency’s climate pilot exercise with borrowers’ emission data, we first show that banks that participate in the exercise increase lending to high-carbon emitters but simultaneously charge higher interest rates. Second, participating banks collect new information about climate risks, and boost lending for green purposes. Third, receiving credit from a participating bank facilitates borrowers’ efforts to improve environmental performance. Our findings establish a hitherto undocumented link between banking supervision and the transition to net-zero.

Kann die Bankenaufsicht den Übergang zu einer kohlenstoffneutralen Wirtschaft unterstützen, indem sie die Kreditvergabe der Banken an Unternehmen beeinflusst? Dieser Beitrag untersucht die Kreditvergabe der Banken vor und nach dem weltweit ersten Klimastresstest in Frankreich und die Reaktion der kreditnehmenden Unternehmen. Die dem Stresstest unterworfenen Banken geben kohlenstoffintensiven Unternehmen mehr Kredite. Zugleich verlangen sie ihnen aber höhere Zinssätze ab. Die kohlenstoffintensiven Kreditnehmer, deren Banken sich dem Klimastresstest unterzogen haben, verpflichten sich eher zu ehrgeizigen Emissionszielen und integrieren eher Umweltaspekte in die Bewertung von Investitionsprojekten. Jedoch reduzieren sie weder direkt ihre Kohlenstoffemissionen noch beenden sie Beziehungen zu klimaschädlichen Lieferanten. Die Studie belegt somit einen kausalen Zusammenhang zwischen Klimastresstests der Banken und der Verringerung des Transitionsrisikos der Kreditnehmer.